Selfridges Birmingham

The iconic futuristic building in Birmingham is the centre piece of the new Bull Ring.
 
Designed by the late Jan Kaplicky, founder of Future Systems, the stunning building is a testament to inspirational architecture and the interior is no less stunning than the external facade.
 
Again, our challenge was to maintain functionality in complex working areas with unusual shapes within each of the 13 different eatery stations. The apparent simple flowing lines of the eatery stations hide a great deal of engineering to maintain the overall feel of the Hall.
 
The counters and eatery stations were all bespoke manufactured using new materials and manufacturing techniques.